Sneak peek strategy for wedding photographers
When to send a sneak peek, how many to include, and the email that makes it land.
Updated 2026-05-13
Timing
Three to five frames within 36 hours. The couple is still on a high. Family and friends are still texting. The reach of those frames in week one is greater than the entire gallery in month one.
Selection
Pick one hero portrait, one ceremony moment, one dance-floor frame. Vary the energy. Save the cinematic dim-lit reception shot for the full gallery.
The email
Three sentences. Their names. The moment you remember most. The five photos. Sign off. No CTA, no upsell. The trust is the upsell.
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